Make Some Noise: The Unconventional Road to Dominance

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Author: Schmidt, Ken

Brand: Simon & Schuster

Number Of Pages: 368

Release Date: 13-11-2018

Details: Product Description The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace. About the Author Ken Schmidt is widely known as one of the business world’s most outspoken and provocative thought leaders. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated corporate turnarounds in history—and got paid to ride motorcycles. In 2015, he formed a highly successful partnership with a management psychologist to provide in-house training to help business leaders around the globe. He lives in Washington, DC. Excerpt. © Reprinted by permission. All rights reserved. Make Some Noise CHAPTER ONE What Kind of Noise Are You Making? Don’t get too comfortable. Not yet. We’ve got places to go. Before we can start discussing what it’s going to take to make your business (and you) a dominator instead of an also-ran, you’re going to need to get a quick, real-world read of where you stand right now and what you’re up against. And I need to show you that the people most important to your professional life—like your customers, prospects, investors, fellow employees, everyone you need on your side—likely don’t see you the way you hope or believe they do. So we’re going to hit the road and take a short, virtual, eye-opening field trip. The good news is, I promise this will be fun and way cooler than those god-awful excursions you remember from your school days, because—and this is the better news—rather than bouncing along in a yellow bus (see: grumpy driver, buzz-killing chaperones, irritating loudmouths, etc.) we’ll be riding two-wheelers. As in motorcycles. As in see? I told you it’ll be fun. And by the way, you won’t be riding as my passenger; you’ll be on your own bike. Even if you’ve always sworn you’d never ride a motorcycle or believe yourself incapable of it, or you think your mother would kill you if she found out what we’re up to, or even if you’re the world’s biggest wuss, please play along anyway and live a little. I guarantee nobody’s going to get hurt and that you’re going to get a huge kick out of your ride, remember it, and benefit from what it’s about to teach you. The same goes for experienced riders. So come on. Let’s go before someone chickens out. The first part’s supereasy. I want you to imagine, right now, that you’re sitting on an awesome mo

EAN: 9781501155611

Languages: english

Binding: Hardcover

Item Condition: UsedLikeNew